Overview:
Role: UX & UI Designer, User Researcher, User Interviewer, UX Strategist
Tools: Adobe XD, Photoshop, Axure, Sketch App, Marvel, Invision, Whiteboarding, Paper Prototyping
Story:
The Muji USA online store is in dire need for a redesign. The current desktop site is cluttered, directionless and does nothing to inspire customers to connect with the brand and make purchases.
Using rapid prototyping and heuristic analysis, I created an online store redesign for both desktop and mobile platforms. The redesign better connects customers with Muji's distinct brand and inspires them to make purchases.
Mobile App Redesign
Muji usa
Defining Muji: Minimalist Japanese retailer with over 6000 products.
Muji Brand Prism: "No-Brand, Quality Goods"
Contextual Inquiry: The Muji store Hollywood, CA June 2016.
CALM, UNCLUTTERED, MUTED, NATURAL, EFFICIENT, SPEAKS FOR ITSELF, GROUNDED
Current Muji USA Online Store Homescreen
HEURISTIC ANALYSIS:
Cluttered
Wasteful
Inefficient
Soulless
Disconnected
Competitive Analysis: Similar large retailers also have sites that at first seem cluttered, irrelevant and disconnected.
Cluttered
Distant
clean but irrelevant
no wonder we search first...