LA VOTES

  #Mobile #Lean #Team

Overview

Role: UX Strategist, User Interviewer, Usability Researcher.

Team: Ramon Martinez, Rami Hamdan, Adam Cho.

Tools: Adobe Photoshop, Axure, Sketch App, Marvel, Invision, Whiteboarding, Paper Prototyping.

Story

LA County has the largest number of registered voters in the nation. But voter turnout is at historic lows. Millennials are especially disproportionate in terms of voter participation to the size of their voting bloc. 

Our app reshapes the voting "brand" for Millennials, helping them find meaning and importance in the democratic process. 

Project Scope & Objectives

Given a project spec doc, we were tasked with creating a mobile app that would solve our client's problem

Problem: Millennials are registering and voting at a disproportionately low level compared to their increasing size of the general population of registered voters.

Solution: Create a mobile app that targets Millennials and reshapes the voting brand making it more relevant and meaningful.